50 Top Logo Examples to Inspire and Elevate Your Brand Identity
Background on logos and 50 of the most iconic logo examples to serve as inspiration for your own logo journey.
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Business owners or non-profit directors often encounter technical or design challenges outside their organization’s expertise. Whether building a new website, designing marketing materials, or even building customer-facing applications, many businesses and non-profits resort to freelancer marketplaces like Upwork for additional help.
But, many are finding that Upwork, Fiverr, and the rest of these low-cost marketplaces are often more trouble than they are worth. The bid prices by freelancers often seem too good to be true, and that’s because they are. In these competitive marketplaces, freelancers are compelled to bid lower and lower, sacrificing fair compensation to secure work, and ultimately the talented freelancers go elsewhere to avoid the race to the bottom.
Clients, lured by the promise of rock-bottom prices, are left to grapple with the adage ‘you get what you pay for,’ facing challenges like unresponsive freelancers, subpar work, and missed deadlines. Often, something cheap turns out to be expensive after factoring in the time you spend managing the project, finding the talent, and chasing them up to complete the work by your deadline.
This article will explain in more detail why you should avoid freelance marketplaces like Upwork and what your alternatives to Upwork are.
I’ve worked on both sides of the Upwork freelance marketplace as a freelancer and a client. For this post, I’ll focus on my problems from the client side. I’d also like to point out that I’ve found great freelancers on Upwork. However, on the whole, my experience has been poor for the following reasons:
Having been on the client side of a freelance marketplace like Upwork, I see how aggressively freelancers ask for positive reviews. I’ve been strongarmed into giving a positive review despite having trepidations about their work. It often comes from still needing them to complete further work or not wanting to wreck someone’s livelihood.
One freelancer essentially held his work hostage until we gave him five stars.
This is most obvious in design work on Upwork, particularly with logos. The freelancer bidding on your job might have a great design portfolio, but there’s no guarantee it was them. Or, they use templates that make your designs look exactly like something else.
How to get a logo that’s not generic
I’ve had freelancers on Upwork who outsource the work to someone else who will do it even cheaper. It soon becomes clear that you’re not dealing with the person doing the job because all your requests are going through a game of telephone.
Upwork freelancers are super communicative during the bidding process but often disappear as soon as the project starts. It can be very frustrating not knowing the status of your project and having to chase them for updates constantly.
The most egregious issue with Upwork and other freelance marketplace platforms is flat-out lying. The previously mentioned freelancer who held the work hostage for a positive review also managed to get COVID whenever we asked him why the work was taking longer than promised.
When searching for a freelance platform, there are several key features to consider. These features can make a significant difference in the overall experience and success of both freelancers and clients.
When choosing an alternative to Upwork, several factors can help you find a platform that meets your specific needs and preferences.
Depending on the work you need, there are several places to get quality design and technical work done outside of a freelance marketplace like Upwork.
Agencies like Peak Digital Studio are great alternatives to a freelance marketplace like Upwork. We generally have websites with our prior work, customer testimonials, and case studies, so you can contact references before starting a project.
We even have transparent pricing or affordable subscription services for website packages or ongoing design work.
Book a call with us to start your website or design project
With agencies, you can be more sure of their skills the deliverables, and that they aren’t going to go incommunicado. After all, they have a brand to protect.
Finding talented professionals directly is most straightforward when you can better judge their work, such as a designer. For example, if you’re looking for a logo, you can visit a site like Dribbble and look through portfolios to find someone who meets your standards.
Instead of trying to source freelancers from a freelance marketplace like Upwork, post the job description on traditional channels, like LinkedIn, your local job board, or an industry-specific job board. Posting job descriptions on these traditional channels can help attract top talent, ensuring high-quality work and better project outcomes. Set the budget you’re happy with, and interview the people over Zoom and get their references. It might seem like more work than just posting to Upwork and finding the cheapest option available, but generally, in the long run, you’ll save time, money, and heartache.
If you are set on using freelancing platforms, then there are several to consider, each with their own pros and cons.
About: Freelancer is a platform where freelancers bid on projects posted by clients. It covers a broad spectrum of industries
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Link: Freelancer
About: Fiverr uses a "gig" system where freelancers offer specific services at set prices, starting from $5. It's popular among creative professionals
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Link: Fiverr
About: Toptal is tailored for top-tier freelancers in software development, design, and finance. It focuses on connecting clients with the top 3% of freelancers
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Link: Toptal
About: Guru provides a platform for freelancers to showcase their portfolios and collaborate directly with
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Link: Guru
About: PeoplePerHour specializes in web development projects, marketing, writing, and design. It allows freelancers to create customizable service packages
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Link: PeoplePerHour
About: 99designs is dedicated to designers. It hosts design contests where freelancers compete based on client briefs
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Link: 99designs
About: FlexJobs focuses on remote and flexible jobs across various categories. It's ideal for freelancers seeking project-based or part-time work
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Link: FlexJobs
Communicate your project requirements clearly to avoid misunderstandings, and respond quickly to messages and inquiries. High responsiveness can improve your visibility and attractiveness to potential freelancers
Remember, you get what you pay for! Understand the going rates for your services by researching what others charge, not just on these platforms, but outside of them as well. This helps you set competitive yet fair pricing.
Unhelpful rating systems, generic work, outsourced projects, poor communication, and dishonest practices underscore the need for a more reliable and transparent approach to hiring freelancers outside of a freelance marketplace.
Agencies like Peak Digital Studio offer an alternative. We provide transparency, accountability, and a commitment to quality that’s often missing in the gig economy. We protect our client's brand integrity and prioritize customer satisfaction, offering assurance that’s hard to find in a marketplace like Upwork.
For those who prefer a more hands-on approach, going directly to individual freelancers or using traditional job posting channels can be a more effective strategy. This approach allows for better vetting, transparent communication, and realistic expectations of the work and process.
Ultimately, whether you choose an agency, directly approach freelancers, or use traditional job posting methods, the key is prioritizing quality, communication, and a fair working relationship. Doing so, you avoid the pitfalls of low-cost marketplaces and their race to the bottom.
Remember, investing a little more time and resources upfront in finding the proper help can save you considerable time, money, and frustration in the long run.
Hiring freelancers allows businesses to access specialized skills on a flexible, project-by-project basis without the commitment of hiring full-time staff. This can be cost-effective and efficient, especially for short-term projects or tasks that require niche expertise.
Companies hire freelancers to fill skill gaps, manage fluctuating workloads, or complete projects that require specific expertise. Freelancers provide flexibility, allowing companies to scale up or down as needed without long-term employment obligations.
To hire freelancers, first clearly define the project scope, timeline, and budget. Then, look for candidates through platforms like LinkedIn, specialized job boards, or by contacting agencies and professionals directly. Always review their portfolios, request references, and conduct interviews to ensure they are a good fit.
Freelancers can be hired from various platforms, such as LinkedIn, Dribbble (for designers), or job boards tailored to specific industries. Additionally, many businesses hire freelancers directly through agencies or by posting jobs on local or industry-specific job boards.
If you're offering freelance services, platforms like LinkedIn, Dribbble, and traditional job boards are good options. You can also advertise your services on personal websites or industry-specific forums to attract clients looking for your expertise.
Freelancers can be hired through various online platforms, agencies, or by posting job descriptions on platforms like LinkedIn or local job boards. Agencies like Peak Digital Studio are also a reliable source for vetted professionals.