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Want to improve your social media presence? Not sure where to start? An expert social media audit can help you by taking a look at your social channels and providing ideas and insights to better connect with your target audience and improve the content you share.
Want a free social media audit from Peak Digital Studio? Sign up today!
A social media audit is an autopsy of your social media presence. The output of an audit will look at the content you are sharing and which social channels you're utilizing and provide ideas for where you can improve and which channels you should or shouldn't be utilizing.
The process is shaped by your organization’s KPIs, competitors, and social media performance data. Social media is only useful for an organization if it's helping you achieve your overall goals and not just creating engagement online.
A social media audit will highlight what type of content appeals to your audience on different platforms. It will help you identify where social is having the biggest impacts on your marketing goals, as well as help you streamline workflows and optimize your budget by putting dollars behind the social initiatives that have the biggest impacts.
Now that we know the benefits, how does the process work?
A social media audit starts by analyzing your existing social media presence to identify what's working and where you can improve. It will also analyze your competition and industry trends to see how your social media strategy fits in the broader context/
The audit will review your social media content on Facebook, Instagram, LinkedIn, YouTube, and other platforms to ensure it represents your brand identity in both look and feel, as well as tone.
Finally, the audit will identify areas for improvement and opportunities for growth.
Social media audits will also look at analytics and numbers to understand how your audience interacts with your content, and what is resonating with them. The audit will also look at your target audience's demographics, interests, and behaviors. Based on this, the audit will make sure your current social media initiatives align with your marketing efforts and business goals, and your audience.
If you're interested in a social media audit, Peak Digital Studio offers them free of charge. Simply fill out our form, and we'll get started!
Our team of experts will research your company, sector, competitors, and target audience to provide personalized recommendations. We’ll help you transfer our knowledge and skills to improve your ads spend, lead generation efforts, and overall social media strategy. We’ll provide actionable insights to help you improve your social media presence and achieve your business goals.
